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Preparing for Conference Season: Why Your Usual Strategy Won't Cut It in 2023

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The Overview


Conferences have always been a great way for dealmakers to connect with prospects in hopes of closing their next great deal. But it doesn’t always work out that way.

Finding and winning opportunities at conferences isn’t just about what you do on the floor — it’s about what you do before you get there. Data-driven dealmakers arrive with a head start. They use tools and data to map out a strategy that helps them select events and create connections that lead to results.

We put together a guide to help you see what’s missing from your conference planning and how to fix it.